What are missed calls costing your business?
Put in your own numbers. No industry averages, no email, no signup.
Your numbers
Change the service assumptions
Stop losing the ones you can't get to
We build your website and put a 24/7 AI receptionist on your phone line. It answers every call, books the job, and texts you the details. Inbound calls only.
Start my AI receptionist See a demo site for your tradeWhy the calls you miss cost more than the ones you lose
When a homeowner has water coming through the ceiling or no heat in January, they are not leaving a voicemail and waiting. They are working down the search results until somebody picks up. The call you miss is usually a job somebody else already did.
That's what makes missed calls hard to see. A lost bid you know about — you quoted it and lost. A missed call leaves no trace at all. You never learn the job existed, so it never shows up in your numbers, and the loss compounds quietly month after month.
How to get a number you can actually trust
Don't guess from memory. Pull one honest week from your phone's call log, or ask your carrier for an inbound call report. Count every call that rang out, went to voicemail, or got picked up and dropped because you were on a ladder. Most owners find the real figure is well above what they'd have estimated.
The one input that changes everything
The share of missed callers who try you again is the number that moves this calculation more than any other. An emergency caller almost never calls back. Somebody price-shopping a water heater replacement might. Set that slider deliberately — it's the difference between a rounding error and a real hole in your year.
What this calculator is not
It's an estimate built entirely from what you typed. There are no industry benchmarks hidden in it, no assumptions about what other businesses experience, and no claim about what any service will actually recover for you. Change an input and the answer changes — that's the point. Use it to size the problem, then go count a real week.